Monday, 13 November 2017


From the races, to the polo, it has been a massive week of social activity. The social season in Melbourne has truly kicked off with with many outdoor activities taking place. These are some of the biggest social events of the year where fashion meets lifestyle.

Horsing around at the AAMI Derby Day where everyone continues the strong tradition of dressing smartly and appropriately in black and white. Think my fair lady racing style. Here I paired a James Harper blazer and shirt with Jack London trousers and a waistcoat. I of course had to wear some splash of colour so brightened it up with a few colourful accessories.

Trotting through the week to Kennedy Oaks Day, otherwise known as "Ladies Day". What fun it was to watch all the fashion on the field competitions. So much colour and creativity when it comes to the crowd. The lovely sunny day was perfect for my Oxford blazer and waitcoat, topping the outfit off with the Flemington pink rose. 


There are a number of polo matches held in Melbourne over the course of two months with Portsea Polo being the crowning jewel in socialites calendar. This year I am starting off with Werribee Polo at Werribee Mansion, followed by Twighlight Polo conculding with Portseas Polo in January. Let's be honest, no one attends to actually watch the seven chukkas, the horses, or players(although there are some very attractive players). The real sport here is the people watching. Wearing Bell & Barnett  blazer, Oxford shirt and pants from Entre Amis.


After a week of watching horses on the track and the wonderful people trackside, it is time to turn my mind to sourcing some wonderful pieces for my Eurpoean adventure. Stay tuned to instagram for more. 

Wednesday, 25 October 2017


I have a real desire of creating different content and experimenting with various creative outlets and styles. In order to continue to develop  I like to step out of my comfort zone and shake things up by collaborating with and meetings as many creative types as possible.

Who doesn’t love meeting other creative types and endeavoring on a creative adventure together. It changes your perspective and opens what I call “art eye” more whilst stepping out of your comfort zone. I had the wonderful opportunity of spending a few hours with Jon Cordiano and Mary Tham Photography.

Jon and I discussed the concept ahead of time and luckily we were both in sync with what we were thinking and developed the style further of what we wanted to achieve by creating a mood board. Once that was done, a few props were required to pull the whole thing together and presto we were off to meet with the 

Mary is a freelance Photographer based in Melbourne, Australia and specialises in Street and Fashion Photography. Her work has been featured in various magazines and it was wonderful to gain the experience with her and Jon. After all I am no professional model.

The good thing about this experience is that there was not one director and everyone could bounce ideas off each other, have input and bought something to the table. Fluid and authentic, it was great to have such improvisation. Check out the images below, you can find us all on Instagram at the Mary Tham Photography, Jon Cordiano and GFASHCOLLECTIVE.




Clothing: James Harper

Friday, 20 October 2017


This year is flying by, it seemed like only yesterday I booked tickets to Adelaide Fashion Festival but the calendar has quickly ticked over, the warmer weather is in full swing across the country and Adelaide Fashion Festival 2017 arrived. 

I was not entirely sure what to expect of Adelaide Fashion Festival to be honest as Adelaide is known for being rather conservative. Upon turning the corner at the parade grounds my eyes were lit with excitement to see a giant marquee and pink everywhere. A colourful explosion set against an enchanting white building from decades past. The organisers should be proud of both the schedule and the venue at Torres Parade Grounds. It was an excellent choice of venue with its outdoor area and set up from White Marquee. So great to see the mix of old and new to come together to create something of beauty and provide purpose and new life to an old building.

You may notice from the photos within that Champagne was a constant theme over my stay in Adelaide. South Australia is wine country after all! So I did indulge. So what did I see besides the bottom of a champagne bottle and Myer pin up girl Jennifer Hawkins pushing the latest in spring racing carnival attire?

Image: Broadsheet Adelaide - Meaghan Coles

Runway 1 - Contemporary vs Street 

Whilst the fashion left me semi underwhelmed (as did the horrendous goodie bag-a luggage tag really?), there were moments of brilliance and creative direction that should be applauded for their individuality and non mass marketing appeal. It is fashion, and as much as fashion is commercial, you should also be blown at a runway and have a desire and a reaction to the clothes. I had a bad reaction to the denim cut off shorts, polo shirts, nightie slips and sports bras that were on display. My personal opinion is that when I am at a catwalk, I want to be wowed and see the best of the best. There were moments of splashy wonderful coloured prints and bright accessories where I thought this show could be rescued, unfortunately for me, it was not to be.

Runway 2 - Couture Culture

Understated elegance was on display at this show with some scrumptious evening gowns on display. Simple and elegant, timeless designs with plenty of Angelina leg splits sashaying down the runway with flattering lines and chic details. Exquisite pattern drafting skills and the concept of the show including accessories and props was well executed. There were feathers, piping, sequins, lace, extravagance, it had it all. Bravo.


Runway 3 - BNKR

After visiting the store and seeing some of the amazing pieces they had I was excited to see how all this would be pieced together and was expecting a masterpiece. There is runway shows with dark undertones all the time with a strike of artistic genius that makes the experience of sitting on the sideline a mad visual experience for the eyes. However I would sum it up - Emo Chic with a lean towards a box of depression with occasional glimpses of hope. Perfect for Brunswick Street types in Melbourne.

Runway 5 - Next Gen TAFE SA

The student runway by TAFE SA was the highlight of the 3 days I was in attendance. The pure creativity of the students and their willingness to express themselves in such a way with quality unique stylised garments was outstanding. 

The whole show was put together by students and it was executed to perfection. The music, lighting, video graphics that introduced each section, the models, and don't get me started on that hair and make up! Delicious. A round of applause needs to be provided to this show, it was highly competitive against the more established brands that were showing throughout the festival and this showcase stood on its own merits. 

The Premier challenge/award is a fantastic initiative that displayed a high degree of creativity and all who entered should be proud of producing original designs that kept with the brief. I would love to see other festivals adopt such an initiative or competition.

I hope next year this festival provides the opportunity for them to have a night time show to present their work.  The 10.30am time slot they were allotted did not do this show justice. 

Image: Gfashcollective

East End Social Vogue Festival Wrap Party

It was the first time Vogue joined this festival which I think boosted attendance and shopping at in Rundall Mall and at the festival.

When I think of Vogue I think of opulence, style, charisma, desire and creativity. I mean it is Vogue. There was lovely food, a nice looking crowd and amazing tunes, The Vogue Festival Wrap Party at East End Social was in a dead end street left me with mixed feelings. Vibes somewhere between a 18th birthday bash in a country shed and a runway show at your local Westfield. I do have to say I was expecting something a little more "Vogue". Not sure what was exclusive about the event considering people were accessing the party via the lane ways and the pink "exclusive" band provided you with not much at all. Thankfully I was in good company and enjoyed myself anyhows like I was at a 21st. 


Clique X AFF Party Presented by Spring Carnival

Whilst it was great to say goodbye to the new friends I met over the past few days, I have to admit I left the party early. Billed as "A fashion party to end all parties" I was underwhelmed when there seemed to be no atmosphere or energy at the party to end all parties. When Absolutely Fabulous impersonators arrived and not much else, I grabbed my Gucci and walked back to the hotel. Maybe it was because all the people were inside the charming building for an exclusive dinner and not under the marquee providing energy and life, or maybe I didn't have enough champagne.

The People

I'm always delighted to meet new people at fashion events. Meeting people at these type of events provides me with so much life, from hearing peoples stories, background, what they do for a living, I find it intriguing how fashion brings people together. I spoke with so many wonderful creative people that are amazing for the future of creativity in this country and in general. The Adelaide style elite were very kind to this Melbournian, friendly, happy and helpful to point things out and it was great to meet so many of them.

I had the wonderful opportunity to speak with many talented photographers, hair and make up artists, designers as well as a few creative types over the course of the 3 days. Each one had such a story to tell and its great to see these people living the dream and doing what they love. I'd like to take the opportunity to praise all of these people for sharing your great stories, introducing yourself, or taking the time to speak to me when I approached you. You know who you are. 

There is some amazing coverage of the street style from the festival, covered by the awesome crew at Cocktail Revolution. They have a great eye for details and captured the stylish buzzing around the streets. 


In summary

AFF sits somewhere between the big budget VAMFF and MFW. It has the best intentions at heart to showcase what Adelaide has to offer although I feel like it is under some restrictions of large sponsorships. Adelaide Fashion Festival has the potential to push its boundaries further which I think would really put it on the map. With a bit of tweaking it has potential to seriously rival VAMFF. The impression from many was that the festival was relying heavily on the Paolo Sebastian's shows (which looked amazing and I unfortunately did not attend, luckily I saw the exhibition)to bring the crowds and wow factor to the festival. Overall the festival was well planned and executed professionally. Content on the runway was hit and miss, the people were friendly and stylish, the champagne was flowing freely. Overall a lovely experience. 

After attending numerous fashion festivals this year, FASHFEST has stood out as the festival that I will compare others against. The festival had so many creative types come together for a common goal, the love of what they do and what they believe in. That passion resonated both on and off the runway. The larger festivals with seriously large sponsors and financial backing could learn a thing or two from Canberra about how to put on a showcase to wow the fashionistas and showcase the best of homegrown talent.  

Next fashion stop.... Milan and Paris fashion weeks 2018

Wednesday, 11 October 2017


Stripes are having a rapid "comeback" and are everywhere at the moment but when have stripes ever not been in style? I think everyone has had a stripe in their wardrobe at least once in their life, purely because they are stripetastic!

Blazer, Shirt, pants & sunglasses: Oxford

I adore a good stripe. There is something about the nautical/Parisian chic elegance that makes me feel fresh and youthful. Revisiting the stripe for Spring/Summer is like visiting the beach house every summer. A MUST.


Suit: Briggins
Shirt: Iuter

There is an abundance of stripe activity on the market with block-stripe knitwear or a wide-striped t-shirt showing up in almost every store I have been in. Predominantly sticking with the safe blue and white and red and white it is great to see the fresh new ways that stripes are returning to the shelves and my wardrobe.
Blazer, Shirt, pants & sunglasses: Oxford

Fast track your way to the top of stylish pack with this easy pattern by teaming it with easy neutrals or spring/summer staples. You cannot go wrong unless you pick the wrong stripe for your body shape. Too fine will get lost in translation if you are wearing with a dominant colour or if you are of a larger build. Stripes horizontally will make you appear taller whilst horizontal, wider. The key to a good stripe is ensuring it fits well across your chest (both ladies and gents pay attention).

Blazer: Briggins
T-Shirt: Oxford
Shorts: Vintage
Shoes: Florsheim
Bag & Sunglasses: Gucci

The classic stripe is often not season-specific which means more bang for your buck whilst effortlessly keeping you ahead of the style pack. If you pick a lightweight knit you will be able to wear in winter when layering, giving you more options for your wardrobe.

Separate yourself from the crowd by trying individual bold pieces, such as blazers and strong coloured shirts and for the super brave, double up! You will be surprised at how clashing different stripes is on the forefront of men's style in Europe.

Will you be adding statement stripes to your spring/summer wardrobe this year?

Tuesday, 3 October 2017


FASHFEST promised excitement and a feast for the eyes, and boy did it deliver! Remember how I said I would need sunglasses as this would be Canberra's opportunity to blind me? Well they did. It’s a total fashion experience, from the moment I took my prime runway seat, until I enjoyed my last sip of champagne at the after party, it was pure enjoyment that I consumed with absolute pleasure. 

Imagine a Meerkat standing up, that was me as I watched the bevy of models head down the catwalk. FASHFEST was full of surprises and that is what fashion is.

It is great to see the support to the artists in so many fields from music, lighting, building, designers, make up and hair artists as well as models and designers, providing them with a stepping stone to national and ever-growing global fashion market. We are so lucky to have an event like this in Australia that showcases local and interstate and New Zealand designers, models, hair and make up artists and the industry. 

After the disappointment that was Melbourne Fashion Week only a few weeks ago, I was feeling a little deflated but after 3 days in Canberra I feel that my faith has been restored in Australian fashion and what can happen when you have a group of dedicated and passionate people work together to achieve a common goal. 


Once I stepped off the plane at Canberra airport with suitcase in tow, I promptly embraced Canberra by meeting with Karen Lee from Karen Lee Designs  learning about her love of all things black. Whilst I was at Assemblage Project in it's wonderful retail come studio space in the heart of Canberra, I was lucky enough to have a sneak peak at what would be showcased on the runway and see a fitting occur. The space is completely open with no hidden back rooms, exposing an all in one transparent design process. 


From touring backstage and meeting with models, taking a seat besides the directors chair watching the wonderful hair and make up teams work and the creative process and nurturing environment was extraordinary. It was a pleasure to feed off the electric energy that I witnessed backstage that then surged onto the catwalk at National Convention Centre Canberra.

As the morning rose on day 2 I had a meet and greet with Clint Hutchinson and was keen to learn more about how he and his lovely wife Andrea took the leap into the fashion arena and created FASHFEST. It was a pleasure meeting Clint and hearing many stories that I was so enthralled I forgot to write things down. Our conversation turned to Braddon Tailors and led to discussions about their bespoke formal and dapperly delicious suits, and everything in between. Not just for the gents. I was like a trend pig in heaven when I was shown a purple velvet men't suit! You can see the passion for customer service with small details such as personalised embroidery and over 2000 fabrics to choose from!

Over the course of three days I watched endless models parade some of the most colourful and innovative fashion that I have seen on the catwalks in Australia in a very long time. I chatted with beautiful faces of the festival who strutted down the white catwalk and had the opportunity to even be tutored about how to master the perfect catwalk bounce as you walk the 30 metres down the runway. There is some bright fresh faced young models who I will be watching very closely. 

It is always a pleasure seeing designers display their latest creations down the catwalk and many of these collections gave me a spine tingling experience. Onto some of my personal favourites:

Students are always a favourite of mine as the next wave of up and commers throw caution to the wind. The menswear within both of CIT shows was so refreshing and elaborate and cannot wait to see where some of these designers head after completing their studies. 

The uplifting spectacle that blew me away and made me stop breathing. This showcase had everything! Sequins, more sequins, high waists, it was an army of ultra feminine that could easily be in a Beyonce film clip. it was FASHUUUUNNN!

Glamorous and sultry dresses and pant suits in vibrant hues that showcase a woman's body. Keep an eye on this young designer, her attention to detail and construction is phenomenal and she uses colour is a fun fresh way. 

Comprising of designs ready for the consumer, personally I found the creative aesthetic to be Westwood like. Karen's designs do not follow current trends and what is in season and the strong display of black keeps everything chic and focuses on quality fabrics.

Designs that expressed diversity for the kiddies. There was some great pieces in this collection including a velvet mandarin collared blazer that I wish came in adult size. 

Clothes that had been executed to the highest standards with such fun prints that had been designed by Yumi Morrissey. I adore my colour and Yumi delivered an outstanding colourful collection that is just in time for Spring/Summer. 

Characteristics of European design and sculptural quality, it was refreshing to see uplifting colours and fabrics used in suiting for both men and women. There was so many pieces I was squealing internally for with their individuality and strong details.

Meeting industry experts and hearing their inspiring stories and them answering many a burning question I had, was a true highlight of the 3 days. There is an abundance of knowledge in this country, a level of skill and a willingness to collaborate and share information that flowed throughout the festival. 


I have quickly come to the conclusion that there is no better stage or in this case, catwalk, to showcase so many wonderful emerging Australian talents. FASHSFEST promised and delivered the program, bridging the worlds between fashion, art and music. I returned home and marked FASHFEST on my fashion calendar for next year in bright texta and you should do the same.

Monday, 25 September 2017


In just a few days, Australia’s fashion lens will be directed at Canberra for FASHFEST. There will be plenty of fresh wardrobe inspiration on display both on and off the catwalk for the 3 days of festivities.

As I sit in bed sipping on my coffee, what does one pack for a fashion festival? Flying from interstate there is limitations to how much you can pack to run with the fashion pack. I would love to bring my entire wardrobe but unfortunately the plane does not have enough storage.

With a background in project management I apply the same principles to what I pack in my suitcase and plan, plan plan! Not being prepared can pose a problem. Considering weather at all times of the day to factor in coats and footwear selection, where events will be held, indoors or outdoors and of course purpose, will I be dancing the night away or sitting quietly at a stool at QT Canberra (likely dancing)

I always pack for the exact amount of days and the amount of events I will be attending. Typically two outfit changes a day and a range of items to be prepared for what may come my way without the need to over pack.

Planning looks ahead of time ensures more time is spent networking and meeting new people and keeping your eyes open for inspiration. Every look is planned in advance and with a busy schedule ahead of me at FASHFEST it is smart to do so. I tend to create inspiration boards or look book pages to easily see what pieces complement each other and how many items I will need to pack. It's a great way to see how one piece can be worn multiple times if needed, especially if you are a mood dresser like myself.

My selections dangle on the rack awaiting to be tucked into the suitcase for their hour journey north. There are some familiar pieces from some of my favourite brands that I wear constantly such as James Harper, Oxford and Jack London. Fashion is fun and freedom and I love being a little expressive or different at fashion shows. With such fantastic basics already in my wardrobe it is more a styling challenge of putting pieces together in a fresh and different way and jazzing the outfits up with some accessories.

Of course I definitely have some debut pieces in my suitcase for a fashion event. Who doesn’t love to feel extra fabulous in new things at a runway show or after party? I don’t bring any extra choices, what I pack must all work together in case I have last minute changes.

As you know I am a sucker for a pair of shoes and the hardest thing is packing a limited number of pairs and making sure I still have room for my hydrating masks, hair product and body tonics. First world problems but each piece that is packed must be worn.

I am one of those travelers who wear head-to-toe looks on planes. I always keep my airport look simple and classic. As I have said before, if the plane is going to crash I want to be in a decent outfit in the afterlife, not a pair of sweat pants. The airport look is also a great go to look for the three days. Effortlessly chic yet stylish. Perfect for dinners with new friends you meet at the catwalk if you need an outfit reserve.

My suitcase lays open on the floor haunting me with its emptiness and size whilst I apologies to the shoes I am not packing. Join me on Instagram and Facebook for up to date coverage of all the festivities that is FASHFEST and to see what I did finally pack in that 79cm case.

Monday, 18 September 2017


We’re living in the era of experimental fashion which is perfect for those who love to make a bold statement. That’s the great thing about statement socks, they pack a punk and are relatively inexpensive (depending on the sock you wish to sport).
Blazer: Oxford
Shirt & Tie: James Harper
Pants: Department 5
Shoes: Ted Baker
Socks & Ring: Paul Smith
Sunglasses: Dangerfield

Everyone practically wears socks on a daily basis and even fashion minimalists can’t argue with this easy to style accessory. For men the statement sock is the equivalent of a statement necklace, a purse or handbag for women and when spending more than a few dollars on a pair you do want people to see them.

Shoes: Ben Sherman
Socks: Gucci

Not just for women, the statement sock “trend” can easily be adapted to men’ fashion making every one of your outfits stand out! The “trend” is nothing ground-breaking and has been around for many decades, but the variety of socks now available, how you choose to style them is new. From embellishments to colours and patterns it is time for the bare ankles to move aside for this pepped up explosion of individuality.

Statement socks make every outfit stand out in the crowd. If you are more courageous and want to make a statement then this “trend” is for you.
Socks:Ted Baker

Wear them with confidence and pride by mixing them with a chunky statement shoe for a strong styling atheistic. Making your socks the focal point of your outfit is easy by wearing a minimalist ensemble. The key is to build your look from the feet up.

Socks:Ted Baker

For those a little more daring and flamboyant, you definitely want to pair your socks with a great pair of shorts that end above the knee to show off the details of your statement socks. Summer is just around the corner, so it’s only natural to want to show off your legs with this great combination. Some may argue that this look is very geeky. Have you not heard of geek chic?

Socks &: Paul Smith

As far as office attire goes, sock experimentation requires a fairly simple getup (a tonal look is always a safe bet). Utilising a pair of your favourite loafers can take your look from drab to fab and reinvent and bring focus to your shoes.

Socks: Gucci

Before settling on a pair of socks, I recommended that you know what you want the socks to do. Do you want them to be the focal point, do you want them to contrast with what you are wearing, match or compliment. I am a firm believer in fit for purpose. The statement sock trend is going nowhere, choosing correctly is important, although fortunately this accessory is relatively cheap to purchase and dispose of.

It is time to get experimental and pimp up your ankles, the options are endless that you can try this summer. Have fun with your ankles and throw in a bit of colour, pattern, or print. 

More on Instagram

Monday, 11 September 2017


Melbourne Fashion Week took over the footpath of Swanston Street for its annual week long offering that launches the beginning of Spring and Summer and the social season in which Melbourne comes alive. 
Melbourne fashion week 2017
Suit: Jack London
Shirt: Department 5
Socks: Gucci
Shoes: Ben Sherman
Bag: No Name
Sunglasses: Arockonalens

The fashion obsessed flowed into the Melbourne Town Hall to view the latest offerings from both designers and retailers with their glasses of champers in hand. It is always a great environment to catch up with your fellow stylish friends, see familiar faces behind a camera and meet new and exciting people that your normally only communicate with through your instagram feed. The MFW Bar meant serious business inside with its set up and exhibition space, which unfortunately did not flow outside to the claustrophobic outdoor area on the footpath either side of the entrance. 
Melbourne Fashion Week 2017
Courtesy: Mamamia

For dedicated fashion addicts there were a handful of people on the street that peaked my interest. Hoards of bloggers, influencers and wannabes presented their best offerings for the camera's as they circled the block. As you know the louder and more individual you are in your clothes, the more likely you are to peak the interest of the papz and be snapped. In this case I felt like I was stuck inside a photo shoot for a menswear suit catalog. After a week of viewing the street styles I was left with the impression that Australian menswear fashion is still relatively conservative, with not much evolution between seasons or even years. Thankfully there were standouts from the ladies who bought their A game to the footpath injecting understated chicness and colourful combinations whilst braving the chilly nights.
Melbourne Style at Fashion Week
Shirt & Blazer: James Harper
Pants: Department 5
Shoes: Lacoste
Bag: Doucals
Sunglasses: Gucci

Trends that dominated the footpath outside the shows:

Street Luxe - The number one dominating trend was the mixing of streetwear with high fashion. Of course all black ensembles were everywhere, and the opposite. All white was also present like a flock of seagulls searching for a potato chip. 

Florals - As Miranda Priestly so eloquently put it, florals for Spring. Groundbreaking. Let's move on.

Belts - Belts were everywhere. Some good, some bad and some that I will be happy to never see again. If I see one more GG gold belt I think I will scream as it has replaced the tiresome YSL tassel bag that every woman has been renting for the last year.

Men in Suts - When it comes to men's suits there were some stylish accessories to set off the slim tailored fits that were on display. Plenty of pocket squares and lapel pins which showed individuality of the wearer. There were minimal pleated trousers which have been huge in Europe for the last two years and plenty of loafers with no socks. Special shout out to the gents who took the stuffiness out of menswear and wore something a little different and didn't play it safe. Bravo.

Pretty Ugly Shoes - Delighted to see so many wonderful shoes with different hardware and embellishments in a variety of styles both on men and women. Thigh high leather tan boots on women with chunky heels were a regular staple. The elaborate shoes would not normally be considered pretty but the vulgarity and opulence was beautiful and refreshing to see in Melbourne. ADORE!

Fur - Fur accessories adorned everything from earrings to bags and shoes. Poor little critters will live on for seasons to come after being dyed in fabulous colours providing a lux
vibe to ensembles.

Men's street style Melbourne Fashion Week
Blazer & Coat: Oxford
Shirt, Tie, Pocket Squares & Shorts: James Harper
Sweater: Ted Baker
Socks:  Gucci

Most of the shows were exactly as I feared, producing safe visions of well groomed and pruned ensembles ready for the horse racing season in a few months. The flare for dramatics or igniting a point of difference was eliminated by many big designers that played it safe and delivering much of what they have for the previous seasons. However there were a few examples of inspiration and creativity that will be burned in my mind for a while. Don't forget to follow me on Instagram for updates

Garage Runway - As much as I enjoy a good summer dress, there was a lot of black and muted tones or uninspiring patterns that were constantly reused. I understand ethical fashion and the need to be wise with materials, but without variety comes boredom. I have seen so many dresses inspired by Queen B's baseball bat twirling dress to last me a lifetime. 

Menswear Garage - Alike the aforementioned it was held in the basement of the Melbourne Town Hall, the likes of Amxander, Jack London, Autonomy, Chris Ran Lin and Dom Bagnato sent styles down the runway that unfortunately did not peak my interest. Following European trends with oversized bumbags across the chest and numerous patterned materials that were reused for different pieces, there were a few nice pieces but nothing that made me gasp. The overall vibe of the show was trying to be edgy with the model selection, music, skateboards and styling, that it all felt the same. I left a little deflated after this showing.

David Jones - The creative styling team behind the show should be commended for creating safe ensembles that would peak the interest of suburban housewives and gents who require a suit for the races. A huge retailer like David Jones do know their target audience very well and this showcased their knowledge of their consumer, right down to the YSL heels or The Kingsman inspired gentlemen that will soon appear on movie screens.

Premium Runway Four - Finally an injection of what fashion means to me. There were opulent embellishments, tassels, fabric choices, voluminous sleeves and dramatics in the styling including a little homage to good old Formation film clip. The line up of deisgners meshed well together although once again there was a little too much black on the catwalk for my liking, but it is Melbourne after all and black sells. 

Premium Runway - Closing - The saying "Leave the best to last" was true of closing night of the festival with some inspirational displays sent down the ice melting runway. In a week that started off rather underwhelming it was good to wrap the festival up on a positive note with some of Australia’s most popular labels such as Romance Was Born, solid stand out for me.

After a few seasons not attending what was Melbourne Spring Fashion Week and rebranded MFW, it was pleasant to see new ideas influence the program and inject some much needed innovation into the festival. Melbourne has serious pride in it's events and the team behind Melbourne Fashion Week should be commended for staying current and on trend whilst producing a solid program. A huge shout out to the volunteers who spent 12 hour days holding the festival together. Round of applause.

I believe that some of the designers need to lift their game if they wish to retain current supporters of their brands, or attract new customers. By the end of the week photographers were not on the streets, media pit at the end of the runway appeared a little thin and there were many empty seats in the town hall creating an underwhelming atmosphere. With Melbourne Fashion Festival receiving an injection of funding from the State Government recently it will be interesting to see if the fashion capital is big enough for both Fashion Week and Fashion Festival. Let the catwalk battles begin.